IBEC Global Graduates Talk Whiskey

The latest intake of IBEC’s Global Graduates programme commenced last week (October 10th). The programme sees Irish graduates working with leading Irish and International companies, both in Ireland and abroad. During these placements the graduates (of which I am one) also complete a part-time Postgraduate Diploma in Global Business with Dublin Institute of Technology. Currently, the programme has more than 200 graduates working around the world across a menagerie of industries.

The current intake of graduates have secured placements with companies across the food & drink, pharmaceutical and medical device industries. The food and drink category, has a strong whiskey representation hiring nearly one third of all the graduates on the programme. Glendalough, Teeling, Quintessential Brands and Tullamore D.E.W. have all employed Irish graduates to represent their brands across both the United States and Europe. The heavy recruitment of graduates seems to strongly reflect the global resurgence of the Irish whiskey market worldwide.

As an advocate for Irish whiskey I am delighted to say that I am in good company among these new graduates. The enthusiasm for one of Ireland’s oldest indigenous exports is almost palpable among these graduates. Thirst for knowledge of teh product and the industry it has created allowed me to guide a cohort of the food & drinks graduates through the old distilling moments of Dublin. As the old whiskey capital of the world, many of our landmarks of distilling history are hidden in plain sight. I was keen to unveil these locations and communicate to the graduates just how important Dublin was to distilling throughout the ages. Thankfully, the excitement for this uncovering this hidden history was shared among the attendees and there was much excitment as many realised that the familiar old buildings that the National College of Art and Design now occupy were once the old Power’s John’s Lane Distillery. The tour took our group all over the city, crossing both sides of the Liffey and allowed us to reimagine the historical and modern day sites of Dublin distilling.

powers

Deliveries entrance for the Powers Distillery now front gates of NCAD

Irish whiskey is a huge growth industry and being placed in countries like the United States and France offer great opportunities for these graduates to expand the global markets for our national spirit. The IBEC programme has enabled many Irish spirits companies begin to make their footprint abroad, and many don’t show signs of stepping off the programme. Companies like Teeling Whiskey Company and Tullamore D.E.W. are currently seeking to expand their international representation even further through the IBEC programme. If this group of graduates is anything to go by, the future of Irish whiskey should be a bright one.

 

 

 

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